Introduction to Media and Information Literacy PPT

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Introduction to Media and Information Literacy PPT. Media and Information Literacy is a set of competencies that empower citizens to access, retrieve, understand, evaluate, use, create, and share information and media content critically, ethically, and effectively. It is considered as an essential and fundamental skill for both digital natives, immigrants, and aliens.

Media pertains to the means and resources being used for creating, delivering, sharing, and processing information.

Information is a broad term that covers processed data and knowledge derived from study, experience, instruction, signals, or symbols.

Literacy is the ability to identify, understand, interpret, create, communicate, and compute using written or unwritten materials associated with varying contexts.

Media Literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the necessary competencies (knowledge and skills) to engage with traditional media and new technologies.

Information Literacy is the ability to recognize when information is needed, as well as locate, evaluate, and effectively communicate information in its various formats.

Technology Literacy is the ability of an individual to use technological tools responsibly, appropriately, and effectively. With these tools, an individual can access, manage, integrate, evaluate, create, and communicate information.

| References

Abdul Wahab, S., Rose, R., & Wati Osman, S. (2012). Defining the concepts of technology and technology transfer: A literature analysis. Internation Business Research, 61-71.

Connolly, M., & Giouroukakis, V. (2016). Achieving next generation literacy: Using the texts (you think) you hate to help the students you love. Virginia: Association for Supervision and Curriculum Development.

United Nations Educational, Scientific, and Cultural Organization (UNESCO). (2019). Module 1: Citizenship, freedom of expression and information, access to information, democratic discourse, and life-long learning.

National Literacy Trust (2019). What is literacy. Retrieved from