Writing Concept Papers (PPT). This MS PowerPoint Presentation contains simplified discussions on and outlines of the definitions, writing tips, and parts of a concept paper. If loading of the ppt viewer version takes longer than expected, click the link below to download the file.
Writing Concept Papers (Notes)
Concepts are the fundamental building blocks of our thoughts and beliefs (general), briefly stated clear ideas around which an ad or marketing campaign is organized (advertising), or clear, detailed descriptions of the attributes and benefits of a new product that addresses the needs of the targeted customers (product development).
Concept Papers are summaries of projects or issues that reflect the interests, experience and expertise of the writer or organization. Concept papers generally serve the purpose of providing in-depth discussion of a topic that the writer has a strong position on, usually with the intent of obtaining funding for that project from donors.